Apparently Post Malone (Posty as he is known in my house), the hit making, Grammy winning artist, is drinking more than just Bud Lite. A few months ago during the shutdown, I was watching his live tribute to Nirvana performance that he was giving from his home in Utah. He and the other musicians were surrounded by rosé bottles in the background. Being the wine fanatic that I am, I had to know why there was so much serious product placement occurring there? After a quick online search I learned that Post Malone was the latest celebrity to get into the wine game.
Maison No.9 was created by Austin Richard Post (Post Malone), his manager Dre London, and James Morrissey of Global Brand Equities in partnership with MDCV winery (a Provence winery group) located near Saint-Tropez in the French Riviera. Working with renowned winemaker Alexis Cornu they came up with the final blend for the rosé: 45% grenache noir, 25% cinsault, 15% syrah, and 15% merlot grapes. A pre-sale was conducted prior to release and resulted in a whopping 50,000 bottles sold in two days! I missed out on the pre-sale and purchased my bottles locally for $21.99 per bottle.
Already a huge fan of Post Malone and his music, I had to try this rosé and see for myself if the wine was any good. The bottle design is all glass, including the unique closure. It features the number 9 and is etched to look like the battlements on a castle, a nod to the winery where the wine is produced. Fans will recognize the sword on the bottle that is also one of Post’s many face tattoos. It is from his favorite tarot card representing the Nine of Swords.
The color of this rosé, which carries the Méditerranée IGP designation, is the typical pale pink orange of many rosés produced in the South of France. It is a dry wine, with high acidity and light body making it the perfect porch pounder for summer, but also a terrific companion for pairing with food. Aromas and flavors of juicy pear, red cherry, pineapple, lime, lemongrass, and a hint of green pepper dance in the glass. The alcohol is medium at 12.5% abv. I love French rosé and I have to say I really love this wine. I’ve already purchased it again and served it to family members who were also pretty impressed. I would love to hear what you think of this wine if you’ve tried it, as well as your thoughts on celebrity wine in the comments.